High Quality & Personalized Care
Meadowlark Family Medicine is a direct primary care practice opening right here in  Viroqua, Wisconsin. Founded by Dr. Phoebe Devitt and Dr. Joel Charles, a husband-and-wife team with a decade of experience caring for patients in the Driftless region.
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We started Meadowlark because we believe primary care should feel like what it once was: unhurried, personal, and centered on relationship rather than paperwork. Direct primary care lets us step away from the constraints of insurance driven medicine and spend real time with our patients . Unlimited visits, same-day appointments, longer visits, and direct access to your physician when you need it. All  at a low, transparent monthly price.Â
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What is Direct Primary Care?
Direct Primary Care (DPC) is a healthcare model that prioritizes the patient-doctor relationship by removing the interference of insurance companies. Instead of complex billing and unpredictable co-pays and deductibles, you pay a simple monthly membership for comprehensive primary care services.
Easier Access
Enjoy relaxed, often near same-day or next-day appointments, longer visits, and direct communication with your doctor.
Better Outcomes
With longer visits and smaller patient panels, we have the time to truly focus on your health.
Transparent Pricing
No insurance co-pays, deductibles, or surprise bills. One flat monthly fee covers almost everything we do.
Low Cost Labs & Meds
Members save with deeply discounted pricing. Supplies are passed through at wholesale cost.
Direct Primary Care Services
✓ Unlimited visits
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✓ Same-day visits
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✓ Wellness and physicals
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✓ Mental health
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✓ Preventive screening
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✓ Home visits (added fee)
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✓ Chronic disease management
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✓ Pediatrics
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✓ Direct messaging with your doctor
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✓ 60 minute appointments as needed
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✓ Deeply discounted labs & medication
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✓ Specialty care coordination
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✓ Skin concerns, biopsies, dermatologic care
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✓ Women's & Men's Health
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✓ Urgent care concerns
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✓ Travel & Adventure pre-clearance/advising
Why Meadowlark?
Doctors who care
Easy access
Unlimited visits
Wholesale costs
No insurance hassle
Dr. Phoebe & Dr. Joel are well known for being caring & highly skilled.Â
Same day & next day visits. Communicate directly with your doctor.
Visits are included in your flat monthly membership fee.Â
Members get labs & meds deeply discounted. Only pay cost of meds and supplies for procedures
We do not take insurance. No surprise copays or deductibles for your care here.
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We will do prior auth when appropriate for meds/care outside Meadowlark.Â